What is social listening?

In order to build an effective social strategy you need knowledge about your audience and their behaviour. This is where social listening comes in.

4 uses for social media in your event strategy

Have you thought about how social media can help you further your event strategy? Social media is an incredibly powerful tool that will allow you to promote your event to people who may not have known it existed at all. As a brand, you should have an account on all the relevant social media platforms […]

TikTok Tips – TikTok’s New Account

TikTok has launched a new account called ‘TikTok Tips’ to share platform safety and wellbeing advice.       The account is using popular TikTok influencers to deliver the safety and wellbeing messages including tips about how the safety features work and reminders to log off every so often. The new account aligns with the […]

4 ways to Increase Facebook Engagement

Engagement on Facebook is an important aspect of any business that uses social media. In 2019, the platform was the number one social media platform where consumers watched videos from brands on social media. Use your engagement to build relationships Interacting with your audience is non-negotiable when your brand is on social media. Every time […]

6 Tips To Kickstart Your Social Media Strategy

Does your social media strategy for 2020 need a kickstart? We’ve made a list of our top 6 tips and tricks for elevating your strategy to be more engaging for your audience. Stop ignoring your customers! As the digital world becomes noisier than it ever has with more brands and consumers being present, it can […]

Top 6 Fascinating Consumer Trends That Will Shape 2020

Whilst we are only one month into the year – it’s clear to see there are some rising consumer trends to look out for. The team at Animato has published a series of reports that give us an insight into the year ahead. We’ve put together a list of the most important consumer trends for […]

Instagram’s Algorithm Cracked Wide Open

Instagram has been under scrutiny since the announcement of removing likes from posts, so it’s no surprise the platform has tried to be more a bit more transparent with the algorithm. Instagram has recently answered questions users have about the platform and the algorithm – especially concerns about the authenticity of interaction on the platform. […]