Our Content Marketing offering, combines our creative ingenuity with our technical expertise, in order to create and distribute relevant and valuable content that is specific to your defined audience. We leverage your know-how to position your brand as a thought leader and an industry expert, making you stand out from your competition.
By design, content marketing is not selling, it is engaging with your audience to attract new customers, retain existing ones, raise brand awareness and influence behaviour.
We specialise in working with you to create superior content that gets your target audience talking about your brand through the use of blogs, articles, social media posts, videos, infographics and more.
We don’t just create content out of thin air. We document your thoughts, industry knowledge and product/service expertise.
We start off with planning and creating your ‘pillar’ content. This focuses on a regular professional video recording or a podcast which involves you and/or your employees discussing your product or industry – which we also transcribe into blogs. We then repurpose that one piece of content into dozens of smaller pieces of content – ‘micro content’ – contextual to the platforms that we distribute them to.
Nobody understands your industry better than you, and the time of sharing random articles is over. We work with you and your organisation to leverage your team’s expertise and produce industry-leading content, which in turn will grow your audience and generate those qualified leads.
It’s time for you to stand out from your competition and put a face on your company, ensuring you are producing the best quality content for your audience.