Superior, engaging content driven by your insight

Content marketing strategies with results

Our Content Marketing offering, combines our creative ingenuity with our technical expertise, in order to create and distribute relevant and valuable content that is specific to your defined audience. We leverage your know-how to position your brand as a thought leader and an industry expert, making you stand out from your competition.

Creating value for your audience

By design, content marketing is not selling, it is engaging with your audience to attract new customers, retain existing ones, raise brand awareness and influence behaviour.

We specialise in working with you to create superior content that gets your target audience talking about your brand through the use of blogs, articles, social media posts, videos, infographics and more.

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Documenting, not just creating

We don’t just create content out of thin air. We document your thoughts, industry knowledge and product/service expertise.

We start off with planning and creating your ‘pillar’ content. This focuses on a regular professional video recording or a podcast which involves you and/or your employees discussing your product or industry – which we also transcribe into blogs. We then repurpose that one piece of content into dozens of smaller pieces of content – ‘micro content’ – contextual to the platforms that we distribute them to.

Leveraging your expertise

Nobody understands your industry better than you, and the time of sharing random articles is over. We work with you and your organisation to leverage your team’s expertise and produce industry-leading content, which in turn will grow your audience and generate those qualified leads.

It’s time for you to stand out from your competition and put a face on your company, ensuring you are producing the best quality content for your audience.

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Our Process

01

Discovery

We get to know you, your company, your team and your know-how, after which we plan your content strategy.

02

Documentation

We work with your team to document your industry knowledge with ‘pillar’ content, through the use of audio and video.

03

Creation

We create ‘micro’ content adapted to every social channel, ensuring you have content on a daily basis.

04

Monitoring

Overtime, we track and measure your social media activity and identify areas of improvement in your ongoing strategy.

How can Content Marketing Benefit your Business?

The team at Image Matters are eagerly awaiting your call. We love to work on all digital and creative projects of all sizes, hit the button below to reach out and we'll be in touch soon.