LinkedIn Introduces New Feature to Help Users Track Their Progress

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LinkedIn, the world’s largest professional networking platform, has introduced a new feature called “My Profile Insights” that allows users to track their progress over time and identify areas where they can improve. The new feature provides users with a wealth of data about their profile, including the number of views, connections, and endorsements they have […]

LinkedIn Algorithm Updates in 2023: What You Need to Know

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LinkedIn Algorithm Updates LinkedIn is a social media platform for professionals, and it’s a great way to connect with people in your industry, share your knowledge, and find new opportunities. However, in order to get your content seen by more people, you need to understand how the LinkedIn algorithm works. There almost constant LinkedIn algorithm […]

TikTok Tako: The AI Chatbot That’s Changing the Way We Use TikTok

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Introducing TikTok Tako TikTok is one of the most popular social media platforms in the world, with over 1 billion active users. The platform is known for its short-form videos, which allow users to share creative content with their followers. In recent years, TikTok has been expanding its features to offer more value to its […]

How can businesses use Threads in their marketing?

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Meta Threads is a new social media platform from Meta (formerly Facebook) that is designed to be a more personal and intimate way to connect with friends, family, and colleagues. It allows users to share text, photos, and videos. For corporate businesses, Meta Threads can be a valuable tool for building relationships with employees, customers, […]

What is Threads? Meta’s Twitter Killer?

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Meta, the parent company of Facebook and Instagram, has recently unveiled it’s new social app so in today’s blog we ask: Just what is Threads? With the aim of fostering deeper connections with friends and family, this innovative platform offers a more intimate and personal social media experience. Think of it as a Twitter-like app […]

5 Ways Social Media Marketing has Evolved in the Past Year

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In the past year, social media marketing has undergone a significant transformation, embracing new trends and technologies. From live video streaming to influencer marketing, businesses have adapted to challenges like privacy concerns and changing algorithms. This article explores the key shifts that have shaped social media marketing‘s evolution. The rise of short-form video Short-form video […]

What is World Social Media Day?

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World Social Media Day World Social Media Day is an annual event celebrated on June 30th to recognize the impact that social media has had on global communication and connectivity. The day was created by Mashable, a digital news and entertainment website, in 2010. Social media has become an integral part of our lives. We […]

The Latest on Twitter’s Blue Tick Saga

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With millions of users logging onto the site every day to share their opinions on hot topics and keep up with people they follow, Twitter has undoubtedly become synonymous with the art of social media microblogging. Anyone over the age of 13 is permitted to signup on the site, but only a select few accounts […]

The 3H Model for creating content

3H model for content marketing

Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences. We take a look at the different aspects […]

5 reasons to get on the TikTok train

Making the most of TikTok

TikTok’s popularity has undoubtedly increased over the past few years. In fact, it was the most downloaded app of 2020, encouraging millions of people to make entertaining and interesting short movies.  Early on, several businesses saw the potential of the new social network and seized the opportunity to engage with their target market. Many brands […]