What is social listening?

Ear to the Ground

Social listening is literally what it says on the tin. In order to build an effective digital strategy – whether that’s via social media, content marketing, influencer marketing, or any other type of marketing campaign – you need knowledge. Knowledge about your audience, about the people they follow, the content that they like, browsing habits and so on.

Enter social listening. Social listening is more than just keeping track of who’s talking about you, it’s also a way to learn more about your audience so that you can make better, more informed marketing decisions on how to best reach them in future.

 

Social listening can be used in multiple ways:

– For monitoring your brand and customer service reputation. Actively do this by making sure you see any mention of your business online, whether people tag you or not.

– Discover potential leads for your business when people express a need for a service you offer.

– Identify top influencers and potential brand ambassadors in your niche.

– For content research: what types of content gets the best response?

There are many prebuilt tools available online to help you with social listening, This includes apps like Awario and Keyhole. Give them a try and enjoy the knowledge!

5 reasons why Influencers are vital for Modern Marketing

LinkedIn Algorithm Updates for 2024: Navigating the Latest Changes

The Significance of Good Logo Design: Building Incredible Brands

LinkedIn Introduces New Feature to Help Users Track Their Progress

LinkedIn Algorithm Updates in 2023: What You Need to Know

Ready When You Are

Get in touch today to let us know the goals you have for your business and we’ll get back to you as soon as we can to chat about how we can help.