Why Images are Essential in Content Marketing
If you want to create engaging content, improve your web traffic and SEO then you need to be creating image-based content!
How To Use Emojis and Symbols in Your Marketing Strategy
We are often asked what’s the correct protocol when it comes to using emojis when producing online content for your brand. Content marketing has become much more expressive and personable thanks to the use of emoticons. Many emoticons make your customer 😀, however, if not used correctly emojis can actually damage your campaign. Email […]
What is Emotional Marketing?
Emotional marketing makes your customers feel included, special and listened to as your brand inspires, connects and builds trust with your clients.
How to Use Storytelling in Marketing and PR
Storytelling is a unique content marketing format as it allows you to build a relationship with your customer.
What types of Content should you be posting on each social channel?
How do you ensure that you are distributing different content types on the correct platforms that will ensure your audience listens?
5 Reasons Why Your Brand Should be Podcasting
If you want to take your content marketing further, why not try Podcasting? The new marketing phenomenon could help establish your brand.
Spooktacular Halloween Marketing Campaigns To Inspire You This October!
This week we looked at some of our favourite Halloween themed marketing campaigns. Sit back and learn from these spooky campaigns. Hopefully, they will inspire your brand to think outside the box this season! 1. Skittles’ Zombies Goes Viral Predictably, sweets and chocolates are a big seller at Halloween. So much so […]
How to Go Viral With Meme Marketing
Memes are often disregarded in marketing. However, their influence and shareability shouldn’t be ignored if you want your brand to go viral.
How To Use Social Media To Build An Employer Brand in 2019
Many people see social media as a way to advertise their brand, which is true. But have you ever thought about using your marketing to attract your team? Employer branding is just as important as customer branding as this builds your business, attracting the right talent to build your business. Beyond marketing to potential customers, […]
5 Types of Headline that will Generate Website Clicks
What types of blog titles will ensure a good click-through rate and get the most amount of people reading your content?
