‘Here For you’ – Snapchat’s New Mental Health Resource

Snapchat have launched a new feature called Here For You, that will provide “proactive in-app support to Snapchatters” who might be experiencing an emotional or mental health crisis or for people looking to educate themselves on the matter or to find ways to support friends.     Here For You will start to roll out […]

4 Reasons Why Video Content Is Important

20211021 113650 Image Matters 4 Reasons Why Video Content Is Important

Videos are now the most engaged form of content on social media, with 6 out of 10 people preferring to watch videos online instead of watching TV. We’ve made a list of the 4 most important reasons why you should be creating video content.   More brands are using video content In 2017, 63% businesses […]

Social Media Managers – 5 Essential Habits for Success

DSC 1446 Image Matters Social Media Managers - 5 Essential Habits for Success

Three billion people now use social media (40% of the world’s population). These people are spending at least two hours every day sharing, liking, watching and updating. As social media managers, it’s our job to keep your audience doing just that. Sometimes though, you can get in too deep and over our heads. That’s why […]

4 Key Ways to Achieve Personalised Marketing

With people looking to be able to really connect with the brands they use in 2020, we’re taking a look at how you can personalise your marketing campaigns without coming across as heavily targeted. Personalised marketing will soon become the norm so it’s better to get ahead of the competition and show your audience you […]

How to Reach Out To Influencers

To build a successful influencer relationships brands have to think carefully about how the approach and proposition influencers.

How to Measure Influencer Marketing

How do you ensure your Influencer Marketing campaign has actually had a positive impact on your brand? Here is how you measure influencer ROI.

Influencer Marketing Dos and Don’ts

When it comes to Influencer Marketing there are certain unwritten rules that will ensure a campaign is a success or failure. Here are our top dos and don’ts.