If your brand isn’t a chocolate shop or card seller you may think that there’s no use in posting seasonal Easter content. However, here are some great examples of brands who’ve embraced the holiday. These brands have created content that showed off their personality online!
1. Recall’s Digital Easter Egg Hunt
Recall Studios stuck to their digital background for their Easter marketing campaign. They developed an Augmented Reality mobile app, allowing users to “hide” photos of their family, 3D animals and objects around their house. Children could then use the augmented reality app to find these treats from the comfort of their own home. Thus, it’s like futuristic Easter Egg hunt!
The campaign is set to be a success as it allows families to play together with an interactive game that gets them off the couch.
2. Co-op’s Good Egg Eggsperiment
This increased brand awareness for the Coop as well as spreading positive PR for the company. A true feel-good campaign!
3. Personal Creations Easter Email Marketing
This bought out the company’s fun personable side whilst also being informative for customers.
4. Diesel’s Digital Easter Egg Video
Not only was the campaign engaging and intelligent it had a theme, of embracing flaws and used digital easter eggs to get their customers involved with the campaign and accept these flaws!