Why Web Design Matters

February 14, 2019

We live in an age where every company should have a website. Often customers first port of call is to view your website. However, what if you don’t have a website or the web design is so poor it puts customers off?

Here are some things to consider to ensure that your website makes rather than breaks your business.


First Impressions Matter With Web Design

Your website is the welcome mat to your business, providing your customer with a lasting impression of your brand.  Therefore, consider how an outsider would initially view your web design. A badly designed or outdated website affects your brand negatively as customers assume that your business is out of date, old fashioned and not an industry leader. If a website is not easy to operate or welcoming when a customer first clicks the link then they may turn to your competitor.


Consider Mobile and Apps

Is your website viewable on a mobile? in 2018, 52.2% of all website traffic was generated through mobile phone searches.

If your website isn’t comfortable to view on a mobile device you’re losing half of your customers easily.

Ensure that your site works well on all devices and, if the budget stretches far enough, create an app.


Remember your branding

If your branding on your website is completely different from your shop’s layout or promotional materials your customers know you by you could end up alienating potential clients. It should be obvious to existing customers that this is your brand, a brand they either already know or have seen around.

If necessary refresh or digitise your brand online and slowly roll it out in real life promotional materials as well.


Test, Test, Test Your Web Design

Once you think you’re ready to upload your web design you must make sure it is user-friendly and works. Even f your website has been live for a while constantly test that links and dropdowns work effectively. You don’t want your potential customer deciding not to

work with your business because the contact form link doesn’t work or they can’t click on recent examples of your work.


We can help you test our website to ensure it is easy for a customer to navigate and works well to support your business rather than hinder it.

Here at Image Matters, we have a team of experts with years of experience designing and testing websites. Get in contact with us here, for a discussion about your website and how we can help you create a website that suits your brand’s needs and aims.

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