With 2.80 billion monthly active users, which translates to 1.84 billion users visiting the social networking site on a daily basis, 17 years after they first launched, Facebook has successfully lived up to its goal, “to bring the world closer together”. And its popularity doesn’t seem to be waning anytime soon. Marketers and brands cannot […]
If you want actionable insights that deliver results for your brand, then you need to be asking your customers the right questions and collecting the right data. By asking the right questions, you will be able to zero in on their goals, issues and needs. The data gathered from these questions will help to build […]
Surprisingly, there are many micro business owners and sole traders that still believe that they can run a successful business from a Facebook page and grow it simply by word of mouth. Given the limited size of their business, the perception is that small businesses either don’t need to go online, or if they do, […]
In order to build an effective social strategy you need knowledge about your audience and their behaviour. This is where social listening comes in.
As part of social distancing, people have been asked to work from home where possible. Working from home can be tough when you’re in the same room for hours on end so we’ve put together a guide for surviving working from home – these tips and techniques are used by our team and we hope […]
In 2016, 37% of marketers said that social media posts with visuals or video content were the most important and effective form of content for their business.
2018 is almost over and marketers are already taking stock of some radical shifts and changes in the way social media is being used by businesses.
Businesses are starting to plan their social media marketing strategy for next year. We’ve put together a list of trends to watch in 2019.
Three billion people now use social media (40% of the world’s population). These people are spending at least two hours every day sharing, liking, watching and updating. As social media managers, it’s our job to keep your audience doing just that. Sometimes though, you can get in too deep and over our heads. That’s why […]
2018 is almost at an end (already!) and it’s around this time of year that businesses start to think about their social media strategy for 2019.