5 reasons why Influencers are vital for Modern Marketing

Influencer creating a video post.

In today’s digital age, where social media reigns supreme and attention spans are fleeting, traditional marketing tactics are no longer as effective as they once were. Enter influencers – individuals who have amassed a significant following on platforms like Instagram, YouTube, TikTok, and more. These social media personalities wield considerable influence over their followers and […]

LinkedIn Algorithm Updates for 2024: Navigating the Latest Changes

Latest LinkedIn algorithms.

In today’s digital world, social media has totally changed the game for professional networking and career growth. LinkedIn, the big daddy of professional networking platforms, has become an absolute must for connecting with colleagues, potential employers, and big shots in various industries. But let’s face it, plenty of us still scratch our heads over how […]

6 Key Advantages of Outsourcing Digital Marketing and Content Creation to an Agency

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Outsourcing Digital Marketing In today’s rapidly evolving digital landscape, many businesses face the challenge of staying competitive and maintaining a strong online presence. In an effort to achieve this, many companies are turning to digital marketing and content creation strategies. However, a critical decision arises: should businesses hire an in-house team or outsource these tasks […]

The Benefits of AI in Marketing

AdobeStock 555318577 Image Matters The Benefits of AI in Marketing

AI in Marketing Artificial intelligence (AI) has been making waves in various industries, and marketing is no exception. In fact, the use of AI in marketing can bring a host of benefits that can help businesses reach new heights. In this post, we will explore some of the ways that AI is being used in […]

Gen Alpha – Changing the Game for Marketers

Gen Alpha

For brands looking to remain relevant and attract new consumers, Gen Z is currently their primary target market. But a brand-new generation, Gen Alpha, is anticipated to change the marketing scene radically. Who is Gen Alpha? All children born in or after 2010—the same year the iPad was introduced—make up Gen Alpha, the group that […]

The 3H Model for creating content

3H model for content marketing

Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences. We take a look at the different aspects […]

4 hot advertising topics

Advertising trends

Thanks to the pandemic, the advertising industry, unsurprisingly, took a substantial knock, with ad spending plummetting for a good part of 2 years. However, since the world and businesses have gotten back on track, spending is expected to return to pre-pandemic levels by the end of this year. In the meantime, advertising is trying to […]

5 things that make LinkedIn great

DSC 1610 Image Matters 5 things that make LinkedIn great

The days when LinkedIn was merely a dull CV database are long gone. It has grown into a vibrant global community of more than 500 million people, with more than 100,000 new users joining the network every day. More than 20% of the platform’s users are senior-level decision-makers and influencers, so it’s a brilliant way […]

What is user-generated content and should you use it?

DSC 1453 Image Matters What is user-generated content and should you use it?

The ‘new wave’ of social media marketing has been referred to as user-generated content. It is an engaging approach to get people to connect with your material, and it is effectively free publicity. Here’s a rundown of what user-generated content is and why you should consider incorporating it into your social media marketing plan. It […]

4 reasons why Facebook is still the king of social media

man using smartphone with facebook logo icon on sc NQ34UGN Image Matters 4 reasons why Facebook is still the king of social media

With 2.80 billion monthly active users, which translates to 1.84 billion users visiting the social networking site on a daily basis, 17 years after they first launched, Facebook has successfully lived up to its goal, “to bring the world closer together”. And its popularity doesn’t seem to be waning anytime soon. Marketers and brands cannot […]