What is user-generated content and should you use it?

Hashtagging content for marketing purposes

The ‘new wave’ of social media marketing has been referred to as user-generated content. It is an engaging approach to get people to connect with your material, and it is effectively free publicity. Here’s a rundown of what user-generated content is and why you should consider incorporating it into your social media marketing plan. It […]

4 reasons why Facebook is still the king of social media

With 2.80 billion monthly active users, which translates to 1.84 billion users visiting the social networking site on a daily basis, 17 years after they first launched, Facebook has successfully lived up to its goal, “to bring the world closer together”. And its popularity doesn’t seem to be waning anytime soon. Marketers and brands cannot […]

4 ways to make good use of data

If you want actionable insights that deliver results for your brand, then you need to be asking your customers the right questions and collecting the right data. By asking the right questions, you will be able to zero in on their goals, issues and needs. The data gathered from these questions will help to build […]

4 reasons why you need to get your business online

Surprisingly, there are many micro business owners and sole traders that still believe that they can run a successful business from a Facebook page and grow it simply by word of mouth. Given the limited size of their business, the perception is that small businesses either don’t need to go online, or if they do, […]

What is social listening?

In order to build an effective social strategy you need knowledge about your audience and their behaviour. This is where social listening comes in.

4 Tips For Success When Working From Home

As part of social distancing, people have been asked to work from home where possible. Working from home can be tough when you’re in the same room for hours on end so we’ve put together a guide for surviving working from home – these tips and techniques are used by our team and we hope […]

Social Media Managers – 5 Essential Habits for Success

Three billion people now use social media (40% of the world’s population). These people are spending at least two hours every day sharing, liking, watching and updating. As social media managers, it’s our job to keep your audience doing just that. Sometimes though, you can get in too deep and over our heads. That’s why […]