The 3H Model for creating content

3H model for content marketing

Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences. We take a look at the different aspects […]

4 hot advertising topics

Advertising trends

Thanks to the pandemic, the advertising industry, unsurprisingly, took a substantial knock, with ad spending plummetting for a good part of 2 years. However, since the world and businesses have gotten back on track, spending is expected to return to pre-pandemic levels by the end of this year. In the meantime, advertising is trying to […]

5 things that make LinkedIn great

Its impossible to do business without linkedIn these days.

The days when LinkedIn was merely a dull CV database are long gone. It has grown into a vibrant global community of more than 500 million people, with more than 100,000 new users joining the network every day. More than 20% of the platform’s users are senior-level decision-makers and influencers, so it’s a brilliant way […]

What is user-generated content and should you use it?

Hashtagging content for marketing purposes

The ‘new wave’ of social media marketing has been referred to as user-generated content. It is an engaging approach to get people to connect with your material, and it is effectively free publicity. Here’s a rundown of what user-generated content is and why you should consider incorporating it into your social media marketing plan. It […]

4 reasons why Facebook is still the king of social media

man using smartphone with facebook logo icon on sc NQ34UGN Image Matters 4 reasons why Facebook is still the king of social media

With 2.80 billion monthly active users, which translates to 1.84 billion users visiting the social networking site on a daily basis, 17 years after they first launched, Facebook has successfully lived up to its goal, “to bring the world closer together”. And its popularity doesn’t seem to be waning anytime soon. Marketers and brands cannot […]

4 ways to make good use of data

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If you want actionable insights that deliver results for your brand, then you need to be asking your customers the right questions and collecting the right data. By asking the right questions, you will be able to zero in on their goals, issues and needs. The data gathered from these questions will help to build […]

4 reasons why you need to get your business online

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Surprisingly, there are many micro business owners and sole traders that still believe that they can run a successful business from a Facebook page and grow it simply by word of mouth. Given the limited size of their business, the perception is that small businesses either don’t need to go online, or if they do, […]

Inbound Marketing 101

Screenshot 2021 07 12 at 15.02.20 Image Matters Inbound Marketing 101

What is it? Coined in 2006 by HubSpot, inbound marketing refers to the methodology used in marketing designed to pull visitors and customers towards a business, as appose to outbound marketing which pushes a brand, product or service out into the market with the goal of generated leads and customers. The Process In digital marketing, […]

3 tips to succeed at working remotely

I love to travel, be outdoors as often as possible and like to get any work done as soon as it comes in,  so the concept and reality of remote work makes perfect sense to me. Many people thrive working remotely, whether that’s from home or on the road and are motivated by the freedom […]

What is social listening?

In order to build an effective social strategy you need knowledge about your audience and their behaviour. This is where social listening comes in.