Why the ‘Metaverse’ is the next big evolution in brand marketing

corporate team experiencing the metaverse through VR virtual reality

The “metaverse” could be the next great evolution in computing. A future concept that promises to bring the physical world together with the internet as well as newer technologies. Early endeavours into metaverse experiences are already starting to change the way people interact, entertain themselves, shop, and do other day-to-day activities. During his quarterly earnings […]

4 reasons why you need to get your business online

Surprisingly, there are many micro business owners and sole traders that still believe that they can run a successful business from a Facebook page and grow it simply by word of mouth. Given the limited size of their business, the perception is that small businesses either don’t need to go online, or if they do, […]

Colours have feelings too!

“I found I could say things with colour and shapes that I couldn’t say any other way – things I had no words for.” –  Georgia O’Keeffe As with most disciplines where creative design is pivotal, choosing the right colour is a vital element of marketing. Colours communicate a distinct message to your customers that […]

In-house marketing VS marketing agency

Your business is growing and you need to set your brand apart from all your competitors, which leaves you with a critical decision to make: Should you hire an in-house marketer to join your team or should you hire a marketing agency? Every burgeoning business, no matter how big or small, reaches the point where […]

Brand storytelling – how to be a page-turner

Brand stories are exactly that, stories about your company, product or service – your brand. It’s a story that tells the world what your brand represents, where it came from and who its lead characters are. And who doesn’t love a good story? Brands stories activate emotions and communicate values. Using your website to social […]

Top Tips For Professional Photography

Did you know that customers form their first impression within 50 milliseconds? That’s under one second! As more brands use social media to connect with their customers, it has become more important than ever to have strong, high-quality imagery for your brand to stand out on social media. Here are our top tips for highly […]

When is the Right Time to Rebrand?

Your brand is more than just a logo and a name, but the time comes when changing these key visual styles, colours and other touchpoints becomes necessary.

Top Ten Logo Design Trends 2020

Logos are how companies express their identity. Brands approach logo design with varying types of methods where some methods are tried and tested. Other methods are more outside the box and we can’t wait to see brands come up with using these techniques. We’ve collated our top ten logo design trends based on what we […]