Gen Alpha – Changing the Game for Marketers

Gen Alpha

For brands looking to remain relevant and attract new consumers, Gen Z is currently their primary target market. But a brand-new generation, Gen Alpha, is anticipated to change the marketing scene radically. Who is Gen Alpha? All children born in or after 2010—the same year the iPad was introduced—make up Gen Alpha, the group that […]

4 hot advertising topics

Advertising trends

Thanks to the pandemic, the advertising industry, unsurprisingly, took a substantial knock, with ad spending plummetting for a good part of 2 years. However, since the world and businesses have gotten back on track, spending is expected to return to pre-pandemic levels by the end of this year. In the meantime, advertising is trying to […]

5 reasons to get on the TikTok train

Making the most of TikTok

TikTok’s popularity has undoubtedly increased over the past few years. In fact, it was the most downloaded app of 2020, encouraging millions of people to make entertaining and interesting short movies.  Early on, several businesses saw the potential of the new social network and seized the opportunity to engage with their target market. Many brands […]

5 things that make LinkedIn great

Its impossible to do business without linkedIn these days.

The days when LinkedIn was merely a dull CV database are long gone. It has grown into a vibrant global community of more than 500 million people, with more than 100,000 new users joining the network every day. More than 20% of the platform’s users are senior-level decision-makers and influencers, so it’s a brilliant way […]

Why the ‘Metaverse’ is the next big evolution in brand marketing

corporate team experiencing the metaverse through VR virtual reality

The “metaverse” could be the next great evolution in computing. A future concept that promises to bring the physical world together with the internet as well as newer technologies. Early endeavours into metaverse experiences are already starting to change the way people interact, entertain themselves, shop, and do other day-to-day activities. During his quarterly earnings […]

4 reasons why you need to get your business online

search searching online network website concept 2021 04 02 19 57 53 utc Image Matters 4 reasons why you need to get your business online

Surprisingly, there are many micro business owners and sole traders that still believe that they can run a successful business from a Facebook page and grow it simply by word of mouth. Given the limited size of their business, the perception is that small businesses either don’t need to go online, or if they do, […]

Colours have feelings too!

Screenshot 2021 07 12 at 14.53.34 Image Matters Colours have feelings too!

“I found I could say things with colour and shapes that I couldn’t say any other way – things I had no words for.” –  Georgia O’Keeffe As with most disciplines where creative design is pivotal, choosing the right colour is a vital element of marketing. Colours communicate a distinct message to your customers that […]

In-house marketing VS marketing agency

Your business is growing and you need to set your brand apart from all your competitors, which leaves you with a critical decision to make: Should you hire an in-house marketer to join your team or should you hire a marketing agency? Every burgeoning business, no matter how big or small, reaches the point where […]

Brand storytelling – how to be a page-turner

Brand stories are exactly that, stories about your company, product or service – your brand. It’s a story that tells the world what your brand represents, where it came from and who its lead characters are. And who doesn’t love a good story? Brands stories activate emotions and communicate values. Using your website to social […]

Top Tips For Professional Photography

Did you know that customers form their first impression within 50 milliseconds? That’s under one second! As more brands use social media to connect with their customers, it has become more important than ever to have strong, high-quality imagery for your brand to stand out on social media. Here are our top tips for highly […]