Using Video Content to Promote Your Property Business


Video Content, The Facts

In 2016, 37% of marketers said that social media posts with visuals or video content were the most important and effective form of content for their business, second only to blogging (38%).

Analysts have predicted that by the end of this year, video content will represent 74% of all internet traffic.

Almost 4 times as many consumers would rather watch a video of a product or service than merely read about it.

Even using the word ‘video’ in an email subject line has proven to improve click-through rates by as much as 65%.


How Can This Form Of Media Help Estate Agents?

When it comes to marketing, video is a must-have—and if you’re in real estate, consider yourself a marketer!

When you’re a salesperson, you need to make customers want to buy your product or service.

For estate agents, the use of this type of content is essential as it showcases what you offer in the best manner. Allowing people to walk through or get a feel for a home online creates a greater level of genuine interest.

There will be many people who like the home, but once they see it, they are put off. This type of content on the website means this is avoided. All customers have seen the property from almost every angle before they decide to view it in real life. This helps to whittle out the non-interested parties, saving agents time and money.

Now is the time for agents who have been putting off video marketing to invest in high-quality material for each property they list. There’s still time to be an early adopter in the industry and beat out competitors who aren’t yet on board with the video trend.


How we can help

Image Matters has access to talented videographers and editors. This coupled with our social media knowledge means we can produce short and engaging clips.

You will begin your journey with us by sharing your vision for your video or the property you are selling. Then, our production and creative teams will brainstorm some creative concepts, and work out the logistics needed to bring your vision to life.


Example Ideas

Walkthroughs of properties (or even fancier VR recordings), short documented real client reactions, and interviews with staff with regards to working for your business provide another depth to your social media marketing and website layout.

It is also an opportunity to show off the best of the community surrounding a property. You can include some of the area’s most popular spots including restaurants, parks, schools, and more.

Videos can also be used very effectively to demonstrate your expertise, by holding a question and answer session for example. Consider the questions most commonly asked, and make sure the solutions offered are both valuable and informative to viewers.

Whether you’re selling a million-pound property or assisting a newly married couple buying their first two-bedroom house, video gives a richness of value that just cannot be delivered with photographs and words.

Video may help you position yourself as a thought leader in your industry, resulting in a flood of buyer leads and closed sales.

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Ready When You Are

Get in touch today to let us know the goals you have for your business and we’ll get back to you as soon as we can to chat about how we can help.