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What is PR and why is it important for my business?

February 14, 2019
ARTICLE BY:Jason

PR (Public Relations) refers to how people view and think about your business, encouraging a positive response to your brand.

What your customers are saying about you is more likely to attract the attention of potential customers than what your business is saying itself. Therefore, you want it all to be good. As consumers ourselves we read reviews of businesses before we use their services or buy the product listed.

PR is a way of controlling and boosting these perceptions. A good PR campaign will ensure that there are as many trusted independent commentators talking about your brand. And thus, promoting your business.

 

Why is it important for my brand?

As you’ve probably learnt by now, if you want the public perception of your brand to be positive then PR is essential to building your business.

Advertising and social media are essential for building your brand. Good PR campaigns effectively support these initial advertising features proving that your business is as good as you say it is with trusted third party opinions.

 

How PR works

PR works using three main features;

Press releases – This includes distributing effective news about your business to entice journalists, bloggers and broadcasters to promote your brand.

Journalist requests – We will respond to requests for spokespeople. Providing case studies and projects that make your company sound as exciting as possible in written copy.

Engagement on Social media – We listen out for mentions of your brand on social media as well as engaging with conversations about your brand on social media. This ensures that your brand is constantly being positively promoted on social media.

 

If you feel that your business could benefit from a good PR campaign or need guidance then get in touch with our team here, to talk about how we can help you.

 

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