As Christmas is getting nearer, Pinterest is looking to help small businesses with their newly created social media shop. The social media’s online marketplace is for small merchants and is timed for the holiday rush.

The concept is basically being able to make a store out of all your favourite saved pins. The company has chosen 17 small businesses to be featured in the curated pin store. The store itself closely resembles a user’s profile as boards have been replaced with merchant profiles, all with linkable products.

Marketing Dive has described this new venture as, the company “touting its ability to capture the attention of shoppers who use its digital pinboards to find inspiration and collect images of products or types of products they may be interested in buying!”

Apply For The Pinterest Shop

The site has hand-selected this small selection of business owners to feature in their store, but they are looking for more! So, if you’re a small, highly creative, crafty business with a positive mission now might be the time to apply to be a part of the Pinterest shop!