How to Use AI In Your Email Marketing Campaigns

Jason Bourgeois
June 26, 2019

 

Artificial Intelligence (AI) is becoming an increasingly important part of marketing especially if you want to make sure that your brand stays ahead of the competition.

Here are our tips on how to use AI in your next email marketing campaign!

1. Optimise Subject Lines

One of the most important aspects of an email marketing campaign is ensuring you create subject lines that mean your emails will actually be opened by your customers.

A good subject line will mean your email stands out in an inbox, for all the right reasons. This could include A/B Testing and copywriters working and researching good subject lines. However, AI can make this process much easier. AI uses algorithms to see what subject lines achieve click-throughs and uses this data to continue to optimise your subject lines as your email campaigns develop.

2. Personalisation

Artificial Intelligence can also fine-tune your personalisation to ensure that your email campaigns are even more successful. Did you know that emails with a personalised subject line are 26% more likely to be opened and deliver 6 times higher transaction rates?

Therefore, if AI can provide better, more accurate personalisation what are we waiting for! Predictive analytics can use complex algorithms and customer data and demographics to further personalise emails and predict future trends and transactions.

Use this kind of personalisation to recommend products that your customers will actually be interested in and create copy that they want to read.

3. Automate Content

Similar to automating email subject lines you can also use AI to automate your entire content and scheduling systems.

AI can take your blog posts and create pre-written copy, images and links. These can be used to ensure a higher engagement rate for your emails. Use AI algorithms to determine the optimal content and ensure that your subscribers actually read and engage your customers.

Furthermore, automate your scheduling times to ensure that your emails are getting to your customers at their most engaging time. Gone are the days of experimenting to find out when you get the best open rates, leave it to AI!

 

 

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