Do people ever read my annual report?

The thought of reading a company’s Report is enough to make most eyes go blurry. But it doesn’t have to be so.

If designed well and presented in the right format, annual reports can be a great way to present your organisation’s achievements as well as highlight your company’s unique culture and ethos. A well designed annual report can do the seemingly impossible: engage stakeholders and win new customers.

Many companies have recognised this and give much more attention to creative presentation. Consequently, well designed Annual Reports are fast becoming a must have part of the marketing armoury. So a few tips on how to get more out of your Annual Report.

With the digital era your report can be more than just a printed book, giving you the opportunity to get creative, so think about how you place it on line don’t just up load a pdf.

Rather than just a single way to display each point, use a combination of readable graphs, looping animations, linked images and a timeline of events to communicate engaging information.

Data should be as much a part of designs as any other piece in your Annual Report. Create something unique to your brand that reinforces your business message.

Beauty and reporting can go hand in hand and elicit an emotional positive response moving people to action. A little bit of creativity can go a long way in making a ‘dry’ annual report a delightful experience.

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