TikTok’s popularity has undoubtedly increased over the past few years.

In fact, it was the most downloaded app of 2020, encouraging millions of people to make entertaining and interesting short movies. 

Early on, several businesses saw the potential of the new social network and seized the opportunity to engage with their target market.

Many brands have only lately begun to realise the many ways it may be helpful to them, with many more still oblivious to its marketing advantages.

1. Marketing tool

TikTok is a popular social site with a wide range of demographics that is useful for marketing, especially for businesses looking to reach a larger audience.

The Chinese app, which is owned by Bytedance and is referred to as Douyin in its native country, recently made the announcement that it now has more than 1 billion monthly active users. 

As a result, TikTok ranks fourth in terms of social media app usage, after Facebook, Instagram, and YouTube.

Even while many would contend that TikTok is a platform for younger generations, the demographics of the TikTok user base are fairly broad.

Teenagers made up 25% of TikTok’s active user accounts in the US, in actuality. However, users in their twenties made up more than 22% of the app’s user base, while those in their thirties made up more than 21.5%.

2. Creating brand awareness

All brands desire brand awareness, but it’s not always simple to quantify. Social media, is one of the best platforms for putting your brand in front of a large audience, and more specifically your target market.

TikTok is no exception; it offers you the potential to become popular by producing interesting material that will pull in your audience.

Your company is certain to become well-known given that TikTok users come from 155 different countries and that there are over 1 billion daily views on the app.

Overall, TikTok marketing may truly aid in the launch of your company.

3. Community building

While sharing articles and photos on Facebook and Instagram is a great method to market your business, TikTok exclusively enables videos, which is a big benefit.

Social media video material is more entertaining and interesting than static photographs, mostly because it makes use of sounds and movements that can evoke different emotions in viewers.

A Hubspot poll found that more than half of customers prefer watching videos as opposed to viewing other types of material.

TikTok not only allows you the option to utilise video footage, but also allows you to make the most of it by enhancing it with popular music, effects, stickers, and hashtags.

The ability to build a following of communities on TikTok is a key component of how it functions.

Communities, a crucial component of digital PR, may be very advantageous for organisations because they’re essential to building brand loyalty and a strong online presence.

Additionally, you get to interact with the people in your community, hear their viewpoints, inspire them to profess their love for you, and much more.

4. Improved organic reach

If you’ve used the TikTok app for any length of time, you’ve probably been astounded by the number of views one straightforward video can garner; we’re talking about figures that other social networks can hardly imagine.

First of all, TikTok’s infinite scrolling model increases video exposure since it makes it simple to browse the site’s content. Platforms like LinkedIn and Facebook do not offer this option.

Your brand is exposed to a bigger audience, making it simpler for people to find you, and the material you upload not only appears to your followers but also under the “For You” tab of thousands, often millions, of users.

This is especially helpful if your brand is tiny and you want to build it through low-cost strategies like organic content.

The fact that consumers have additional possibilities to research pertinent stuff is also notable.

5. TikTok Ads

Content that is sponsored has always been a game-changer for brands with a social media presence.

Although TikTok didn’t include this function from the start, it appears that it is acquiring an advantage over other platforms.

For instance, many businesses were severely impacted by the pandemic and were compelled to reduce their advertising budgets. As a result, with the exception of TikTok, trends for sponsored content on social networks also declined.

Brands appear to love TikTok advertising, and for good reason.

After all, practically every brand’s target demographic is on the platform because it has such a sizable and varied user base.

Give us a call today and we will help your brand to start taking advantage of what TikTok has to offer.