When was the last time you updated your website? It may seem obvious, but an out of date website can tarnish your brand and mean that customers distrust your business. So, here’s why you need to keep your brand’s website up to date…

1. Create The Right Impression

An out of date website creates a bad impression of your brand. Ultimately it shows that you don’t care about your online customers and brand presence. Avoid this by updating your content to ensure it is relevant and useful to your audience at all times.

Your audience will, in turn, be grateful and will reward you with increased web traffic, genuine leads and returning customers!

2. Give Your Customers A Reason To Come Back

Set up a new products tab and regularly update this, so that returning customers know they are seeing new and interesting content. Keep adding blog posts or business news that you know will interest a specific type of person. This will form a committed audience who return to your site and buy from your brand over others.

3. Boost Your SEO With An Up-To-Date Website

An inactive website means that Google sees your brand as almost “dead”. Therefore, they won’t recommend customers to click through to your site. Make sure you have an up-to-date website.

Keep your website up to date with news and blogs. This way Google will see you as an active and useful resource, and thus will recommend your site to new customers.

More content and up-to-date articles will ensure that you are always at the top of the search engine results.