The days when LinkedIn was merely a dull CV database are long gone. It has grown into a vibrant global community of more than 500 million people, with more than 100,000 new users joining the network every day.

More than 20% of the platform’s users are senior-level decision-makers and influencers, so it’s a brilliant way to connect with high-profile decision-makers.

We take a look at how to make the most of what LinkedIn has to offer:

1. VIDEO CONTENT

Given that LinkedIn is aggressively competing with YouTube and Facebook videos as the leading video platform for business content, LinkedIn videos have a high priority in the LinkedIn news feed at the present.

When it comes to B2B marketing, LinkedIn is the first social media platform that springs to mind. It’s more than a digital Rolodex, with a variety of functions.

Every new feature added to this marketing tool improves its ability to generate B2B traffic.

LinkedIn should be on your priority list whether you are a branding expert eager to undertake personal branding or attempting to make your brand stand out because it has been around for 18 years.

LinkedIn also gives you worldwide access and the ability to communicate in 24 languages.

LinkedIn’s enormous database provides excellent opportunities for company development by connecting with other experts in your field.

Rather than just developing a network, it entails reaching out to businesses and individuals in order to convert them into leads.

2. PERSONALISED ADS

LinkedIn takes personalisation to a whole new level with Dynamic Ads.

Whether you want to focus on prospective traffic, lead generation, or spreading the word about your business, LinkedIn goes to great lengths to help you serve your target demographic better.

Setting a budget allows you to control your spending and provide a more personalised experience. Another benefit is the availability of numerous payment alternatives, such as pay per impression, click, or message.

Making professional connections is now possible with more flexibility, control, and precision while without burning a hole in your pocket thanks to LinkedIn.

Such strong personalisation aids in the delivery of your brand’s customised experience, allowing customers to recognise what makes you distinct.

3. LINKEDIN STORIES

LinkedIn has developed an accumulation of LinkedIn stories, which is the most important upgrade in the last 18 months.

The videos and images, like those on other social media platforms, are only available for 24 hours.

LinkedIn’s decision to introduce stories demonstrates the company’s commitment to fostering user interaction and engagement.

As a result, businesses can now add a human and personal touch to their story, providing a more professional introduction to their audience.

4. VIDEO CHAT

This is a significant improvement from the previous primary text chat option. This development demonstrates LinkedIn’s aspirations to become more than just a recruiting tool.

By including the video chat capability, LinkedIn is assisting professionals in practising social distance and opting for distant conversations.

Likewise, every step of an employee’s life cycle is simple to navigate while being secure at home.

Interviews will be simple to conduct thanks to LinkedIn’s video calls, which will make communication between employers, workers, firms, and job seekers natural.

This feature is attracting an increasing number of users, meaning that marketers have an opportunity to advertise and reach a prospective audience.

5. THE LINKEDIN EXPERIENCE

Since the pandemic, businesses have realised the critical importance of connecting with consumers, and as a result, there has been a huge increase in the provision of superior customer marketing services and customer experiences.

In 2018, it was discovered that a company’s service and product are only as essential as the experience it provides.

It is becoming increasingly more crucial in the post-pandemic age. As a result, real-time client contact is becoming the norm.

If you would like assistance making the most of this ever-growing platform, then don’t hesitate to give us a call.