6 Key Advantages of Outsourcing Digital Marketing and Content Creation to an Agency

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Outsourcing Digital Marketing In today’s rapidly evolving digital landscape, many businesses face the challenge of staying competitive and maintaining a strong online presence. In an effort to achieve this, many companies are turning to digital marketing and content creation strategies. However, a critical decision arises: should businesses hire an in-house team or outsource these tasks […]

6 Reasons to use Video Marketing for an Effective Recruitment Strategy

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Video is a must-have for recruiters Video marketing and content production are both things you should absolutely consider as part of your recruiting strategy. In today’s blog, we look at six of the main reasons to develop and implement a video-focused, content-driven recruitment strategy. An absolute must for attracting, and in some cases pre-qualifying, top […]

The 3H Model for creating content

3H model for content marketing

Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences. We take a look at the different aspects […]

In-house Marketing vs Using an Agency

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Your business is growing and you need to set your brand apart from all your competitors, which leaves you with a critical decision to make: Should you hire an in-house marketer to join your team or should you hire a marketing agency? Every burgeoning business, no matter how big or small, reaches the point where […]