Rawlinson & Hunter
//Digital Marketing //Videography
// brands that matter
Branding
Whether you are a solo entrepreneur, small business or large organisation, developing a brand that your customers resonate with, is a crucial part of establishing a unique presence in the marketplace. We create brands that reflect who you are and what you stand for.
Visual branding for your whole business
When we talk about branding, we don’t just have your logo in mind. Yes, the logo is important but we go further – we develop your brand guidelines, giving your business the exact colours, fonts and details to be consistent across your business activity.
We also support you through the process of managing branding across your stationery, print and digital designs for a unifying and effective market presence.
Your brand is what someone says about you when you’re not in the room
Jeff Bezos, Amazon
Telling Your Story
Defining your brand first needs a number of questions answered, such as defining your organisation’s goals, knowing any problems you solve and the solution you offer. Again this is not just about a logo and a tagline, it goes further: you now need to tell a business brand story.
Branding is the perception that your organisation communicates to its users, customers, journalists and investors, we are here to help you develop just that. Using your branding services, you gain access to our experts who are dedicated to helping you build your brand. Our team will first assess your business, listen to your ideas and work with you to make them into reality.
We use best practices to create a brand that your customers resonate with, focusing on consistency, targeting the customer and telling your story. We look at aspects which you may have missed out on, these include; colour strategy, font styles, target audience research, name assistance, tag lines and many more.
Our Process
We host a discovery session to find out more about your business and your creative ideas.
Once the direction for your branding has been decided, we start the creative process.
We will present to you various initial designs, take on board any feedback, make any necessary refinements until we produce the ultimate design for your brand.
After we design your brand, we will develop it further in order to cover every aspect of your business, from print, stationery to digital content.
