So, you’re developing a new website. You’re nearly there, however you need to be sure the finished product is the best version of the site it can be! Here’s an effective way of A/B testing your website to see what parts you need to alter or redesign completely.
What is A/B Testing?
In other words, you show group A, one version of a site, and group B a slightly different version of the same site.
How Do You Prepare For An A/B Test?
First, create the two different webpages, but ensure they are only different because of the positioning of the CTA buttons.
Give one site to the first group, then the other site to the next group. Test the percentage of people in each group that notice or click the button based on its placement. Whichever site has a higher percentage – that’s the winner!
So, now you know how to A/B Test give it a try. In tomorrow’s blog post we will be looking at the benefits of A/B testing for your brand.