Should I be Using Snapchat for Influencer Marketing?

Jason Bourgeois
April 26, 2019

With over 150 million people using Snapchat every day it can be an effective place to market your brand. But is Snapchat the best platform for your brand to invest time and resources into?

 

Audience

Think carefully about who your audience are and where they will spend their time. 60 million of the daily snapchat users are in the US and Canada. Is this a target market for your brand?

Also, consider their age. According to a poll by Cowen and Company, 71% of Snapchat users are exclusively aged between 18 and 29. The crucial thing is that these young people are using Snapchat because their parents aren’t. So, if your key target audience isn’t between this age demographic then don’t waste money or time investing in this platform.

MARKETING OPPORTUNITIES

So, can brands use influencer marketing on the platform?

Samsung, Universal Pictures and Coca Cola are already some of the brands using Snapchat to advertise to younger audiences. Where Snapchat marketing comes into its own, is with events. If your a brand who has an influencer going to a major event, say Coachella, see how your product could feature as part of their stories. Viewers will actively tune into influencer’s Snapchat stories that they know will be at Festivals such as Coachella, as they want to see their experience. Therefore, getting your brand in their stories can be lucrative.

However, because of the limited number of influencers on Snapchat, this form of marketing can be very expensive. But, if you think your brand’s ideal audience is using this platform then it may be worth the risk.

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