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Google makes in-store purchases easier with new listing details

Nicky Bartlett
September 21, 2020

Restrictions to movement and social gatherings implemented in lockdown, in the quest to slow decrease of Covid-19, have had a signification impact on retails outlets. As a result,  many consumers are shifting to eCommerce and online shopping in order to avoid exposure, whilst still maintaining  their shopping habits.

Naturally not everything can by bought and delivered without consumers leaving home. Enter, Google’s innovative and expanded addition – new listing options on local stores searches, which offer to arrange for consumers to pick up their items  without actually entering the outlet. The activity has been coined, ‘curbside pick-ups’.

Although these listings were added earlier this year, Google is adding more options to the feature for consumers’ searches to be more specific regarding available items, trading hours and delivery options.

On Google’s Shopping tab, in listings, users can select ‘Nearby’ filter at the top of the page, which enables them to view all product options available in their local stores. These items can then be picked up on the same day. You will also be able to check each business’s opening and closing hours, as well as the distance of each store from your location. A preview of the items that match with your search words will be displayed with a carousel to scroll through for more information and prices of available products.

Although consumers were able to find much of this information before, Google has made it a lot easier to get all the relevant information, in much more details, all on a single page easier. This will make the experience of eCommerce and Online Shopping, more effective and efficient for both consumers and business owners.

The basic data listings of items, comes from the user’s Google My Business profile. Product availability is based on inventory information uploaded through Google Merchant Center. With all this relevant information connected to Google via these two sources, the display listings will help local searchers find the information they need to make purchases, before they leave their homes.

If you are interested in Google’s new listing options, you can find them in your Google My Business settings. It may be well worth your while checking out, if you want to remain aligned to new shopping habits.

If you require any help with your digital marketing strategy and adapting to the ‘new normal’, get in touch with us today.

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