We all know that content is essential to digital marketing, yet most businesses don’t set aside time and resources to do this. Engaging, informative content that improves your SEO is integral, not only for keeping your customers informed but also for generating new clients.

But, what do we mean by content? There are many forms that content can take. The top three formats being;

1.Blogging

2.Videos

3. Podcasts

We have all heard the statement “Content is King”, but most brands are still ignoring these three and just posting on social media.

Here we’ll show you exactly why content should be at the forefront of your mind when establishing a digital marketing strategy.

Content Highlights Your Position as an Industry Expert

Blogging is one of the easiest ways to create a 3D brand personality. A brand that writes about news and interesting topics in its industry illustrates to its clients and thus a more trustworthy brand.  A blog or podcast answering common questions in your area you become an expert in your field, that clients look to for answers and services.

Content Creates Traffic

The traffic and SEO that good quality content generates cannot be underestimated by brands. The Return on Investment (ROI) from blogging, videos and podcasts is unparalleled as it allows you to build an active and loyal audience.

As well as this, the number of pages and content that links back to your site, the better your SEO will be. In essence, the hard work that goes into creation really is worth it.

Content Leads to Posts

Often brands ask us, “What do I post on social media?”. If you want to maintain a consistent and effective digital presence you should be scheduling between 1-3 posts every day.

Content likes blogs and videos provides you with the basis for these posts. Regular creation gives you something to share on social media. Furthermore, these blogs or videos can be edited down or provide spin-off posts, meaning that one blog post could provide up to 20 social media posts!

Content = Sales

Content is essential as it validates a customer’s decision to buy from you or use your services. It allows you to build a relationship with your customer, providing you with a personality behind your brand.

New content proves to your audience that they are dealing with a brand that is an expert in their field. In turn, you will see customers turn to you whenever they have questions, thus building a strong relationship.

Therefore, yes creating content is challenging and time-consuming. However, it is essential if you want your brand to;

• Be seen as trustworthy or an expert in your field
• Create a snowball effect of traffic
• Post consistently on social media
• Be the first company a customer would turn to
• Encourage customer loyalty.

Whether you need help creating content or developing a digital strategy, we can help. Get in touch with our team here, and see the results on your improved digital footprint.