What is Tik Tok?

April 29, 2019

Since late last year, there has been a fast-growing platform that marketers need to pay attention to called Tik Tok.

Tik Tok is the new Musical.ly. The new app took over Musical.ly as the video streaming and sharing app that young people are using to be creative.

The app allows content creators to lip-sync to popular and entertaining music videos, which they can then share on other platforms such as Instagram. these short form, 15-second videos can be on any topic.

Although the creative aspect and sharing nature of the app may seem suited towards a younger audience, Tik Tok spans many demographics. The viral appeal of videos has led to the main users being between 15-23-year-olds. However, a close runner up demographic has been 40-70 year olds! Therefore, the app obviously spans many demographics!

Tik Tok’s appeal to marketers, therefore, is the fact that it is a network for everyone. The creative element evidently crosses demographic borders making it a lucrative advertising platform. however, your brand needs to be creative in order to be seen on the platform.


How Did The Platform Increase In Popularity

Since its launch in August 2018, the app has only increased in popularity. In October 2018 it was the most downloaded photo and video app in the global App Store!

Tik Tok reportedly has over 500 million active monthly users, with the US being where most users reside.

The app has increased in popularity thanks to very high profile celebrity endorsements. The app has paid for partnerships with US TV Host Jimmy Fallon and Indian Celebrity Aashika Bhatia.

Tik Tok Marketing

But how can your brand capitalise on the app’s success?

We’ll be looking at Influencer Marketing, brand partnerships and advertising on the app in tomorrow’s blog post!


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