What Is PPC?

Jason Bourgeois
July 3, 2019

PPC or “pay-per-click” is a term we hear a lot in marketing. But what does it actually mean and what effect could it have on your business’s brand awareness?

So, what is PPC?

PPC, or pay-per-click advertising, is pretty much what it says on the tin. PPC is a model in which brands pay each time a customer clicks on their online ads.

The most common form of PPC is a paid search ads. This is where an ad appears when people use a search engine to Google things online. the beauty of these ads mean that the ads only appear when your customer Googles a key word that is similar to your business. Therefore, this form of targeted advertising means that you are always getting customers with similar interests to your business click on your adverts.

The brand is then only charged for the times the ad is clicking, not how many times it appears!

Why Does It Work?

PPC works on targeted advertising, which as we mentioned above, means that the people who are seeing your ad have usually Googled something similar to your industry or business. This means that ads can work as the customer already has an interest in the ad, but your promotion teases them with more information.

From just a small budget you can ensure that your business is seen at the top of a search engine result. And, more importantly, above your competitors.

How can my business use this technique?

Your brand could be targeting more and more customers, obtaining better leads through PPC advertising. Start by coming to us to talk about brand awareness. We can find out who you need to be targeting and how to ensure that you are above your competitors in the search engine results.

According to Wordstream, 41% of all clicks go to the top three paid ads on the search results page. So, ensure you’re there for your new customers to click on!

 

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