What is Local SEO

May 10, 2019

When it comes to web design and digital marketing we are often told to improve our local SEO. However, what is Local SEO and how do we improve this to see a better ROI on our digital marketing and web design strategy?

Local SEO is essentially optimising your site and digital presence in a specific, local area.

But what does this mean?

88% of local business searches on a mobile device result in a call or visit the business they searched for within 24 hours. This means that more and more people are using the digital space to search for local businesses. Moreover, these people that are searching for you online have a serious interest and are more likely to end up buying directly from you. Whether this is face to face or online doesn’t matter, as they came to this decision via our online presence and Local SEO!

Today, almost 50% of all Google searches relate to finding local businesses and services. If you aren’t there for locals to find, then you’re missing out a big potential customer base!


Local SEO Strategy

With all things above considered you’re probably ready to start developing your local presence, online. But how?

Firstly ensure you are registered as a Google business. This will ensure that your site comes up when customers are searching for similar businesses in your area.

Once you’ve done this your local SEO will improve immediately!

Keep an eye out on our blog post as tomorrow we will be looking at more tactics you can employ to improve your local SEO tenfold!


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