Using Video Content to Promote Your Property Business

Jason Bourgeois
October 26, 2018

 

Video Content, The Facts

In 2016, 37% of marketers said that social media posts with visuals or video content were the most important and effective form of content for their business, second only to blogging (38%).

Analysts have predicted that by the end of this year, video content will represent 74% of all internet traffic.

Almost 4 times as many consumers would rather watch a video of a product or service than merely reading about it.

Even using the word ‘video’ in an email subject line has proven to improve click-through rates by as much as 65%.

 

How Can This Form Of Media Help Estate Agents?

For estate agents, the use of this type of content is essential as it showcases what you offer in the best manner. Allowing people to walk through or get a feel for a home online creates a greater level of genuine interest.

There will be lots of people who like the home but once they see it, are put off. This type of content on the website means this is avoided. All customers have seen the property at almost every angle before they decide to view it in real life. This helps to whittle out the non-interested parties, saving agents time and money.

 

How we can help

Image Matters has access to talented videographers and editors. This coupled with our social media knowledge means we can produce short and engaging clips.

 

Example Ideas

Walkthroughs of properties (or even fancier VR recordings), short documented real client reactions, interviews with staff with regards to working for your business provides another depth to your social media marketing and website layout.

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