This week we looked at the upcoming marketing trends for the summer and how your brand can get ahead of the game and better target its campaigns.
1. Interactive Content Marketing
This summer we’re noticing more and more interactive content involved in marketing campaigns. Think quizzes, interactive “choose your path” videos and clickable images.
This season is all about immersing your audience in order to create stronger bonds and links within the customer-brand relationship. Not only this, but interactive content is a better way to gather customer data. Thus, giving you a larger and high-quality database of customers to target future campaigns to.
2. User-Generated Summer Content
Your consumers want to see genuine, homegrown images and content. User-Generated Content (UGC) is a form of content that is made by your customers on a shared platform like Instagram, for example. This content marketing trend is unpaid and thus more trustworthy for your customers to see.
A recent survey found that 60% of consumers say UGC is the most authentic form of content. The more authentic your brand, the more new customers will warm to you this summer.
Think about creating branded summer hashtags so your customers can join in the conversation and create content for your brand.
3. Artificial Intelligence
Finally, this summer more and more digital campaigns are going to involve AI. Whether this involves adding messenger FAQ bots to your website or creating Facebook messenger marketing campaigns that target your ideal audience on their most active platform, AI can greatly expand your marketing potential.
AI allows your marketers to engage with customers more frequently, building a stronger brand communication platform so get ahead of the game and start thinking about using AI.