This week Apple has released a list of the most downloaded apps of 2019, based on user activity over the last eleven months or so.
Apple released separate lists for paid applications, games, and applications on iPads, however, the most important one is probably the overall listing for the most popular free applications. These are as follows;
- Tik Tok
- Google Maps
It’s interesting to note, from this list, that Tik Tok has continued to rise. Now, the previously unknown social media site is number 4 in the chart!
Tik Tok hasn’t released any data since July last year when it reported 500 million monthly active users. Therefore, this list suggests that this figure has only risen since then.
However, the lists really remind us of the dominance of Google and Facebook! Google-owned apps come in at 1,6 and 9, whilst Facebook has spots 2,5 and 8!
Overall, really there are no massive surprises for the list. Other than Tik Tok, most of these apps have always been in the top ten. In terms of marketing your brand, this list highlights the opportunities available on YouTube. So, make sure that you’re creating videos and have your own account. We often describe YouTube as the second most popular search engine, so think about who may be searching for your brand on this site.
As well as YouTube, obviously, you’ll have to keep an eye on Tik Tok, if this is an appropriate platform for your brand!
See the full list of apps here!