How to Use Influencer Marketing on Facebook

April 18, 2019

When we think of Influencer Marketing we mainly think of Instagram. However, what if your brand’s desired audience isn’t using that app? Should your brand ignore the possible benefits of Influencer Marketing just because your audience lives on Facebook? Of course not! Here’s how to use Influencers on Facebook.

Understand Influencer Marketing on Facebook

Influencer Marketing on Facebook is often described as “branded content”. This is content that “features or is influenced by a business partner for an exchange of value”.

So, use the branded content tool to not only to keep with Facebook’s guidelines but also ensure that your audience sees your influencer’s posts.


Branded Content guidelines

To ensure that your influencer marketing campaigns are approved by Facebook there are also some slightly stricter rules that you have to follow.
  • No Banner Ads
  • No Roll Ads
  • Must Have Content Creator’s Permission to Run the Ad
  • Must Disclose that the Content is Branded

Although these rules may seem strict, it does mean that all ads are created with clarity. Your audience will appreciate you reaching out to them on a platform they enjoy using, and creating targeted content that they actually want to see.

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