When we think of Influencer Marketing we mainly think of Instagram. However, what if your brand’s desired audience isn’t using that app? Should your brand ignore the possible benefits of Influencer Marketing just because your audience lives on Facebook? Of course not! Here’s how to use Influencers on Facebook.
Understand Influencer Marketing on Facebook
So, use the branded content tool to not only to keep with Facebook’s guidelines but also ensure that your audience sees your influencer’s posts.
Branded Content guidelines
- No Banner Ads
- No Roll Ads
- Must Have Content Creator’s Permission to Run the Ad
- Must Disclose that the Content is Branded
Although these rules may seem strict, it does mean that all ads are created with clarity. Your audience will appreciate you reaching out to them on a platform they enjoy using, and creating targeted content that they actually want to see.