Do you know if all your followers on social media are signed up for your email newsletter? If not, you could be missing out on giving more information to potential customers who are already supporting, and interested in, your brand.
That’s why, today, we’re looking at how you can get more engaged followers to sign up for your email marketing list to build brand-customer relationships.
1. Use Social Media To Drive Traffic To Your Sign-Up List
Firstly, make sure you’ve advertised your email marketing list on social media. Provide incentives such as a free e-book with email sign up or links to a webinar. your email sign up link should be present in your social media profiles or bio. As well as this design social media ads to a sign-up web page and target it at followers you know want to engage with your brand. All of this social media promotion will remind your customers that you have more content they can sign up for and lead them easily to your email sign up a landing page.
2. Hold Competitions and Giveaways
If run correctly giveaways can be very effective for harvesting customer data. Offer something relating to your brands, such as a free service or new product in exchange for customer sharing and email addresses. It is, however, very important that the prize relates to your business, if not you will just get serial competition winners and spam accounts entering, and having their email address isn’t very useful to your brand growth.
3. Generate Email Leads Via Facebook Ads
Consider launching paid-for ads to collect data and email addresses of new interested parties. With just a small budget you can create highly targeted ads that build up a list of customer data. (Here’s a link to our guide to Facebook ads).
Also, explore paid-for advertising on Twitter and Instagram. Offer a free download or guide to give customers an extra incentive for signing up.
Overall, your social media followers are a great source for your email address list. These people are already interested in your brand. However, they may just need that extra push to make a purchase or visit your website.
Use the above strategies to try to build up your email marketing list and get more viewers for your content.
