We’ve spoken a lot about using developed influencers to increase your digital footprint. However, if you don’t have the budget to start employing influencers, then look at using the talent you have in-house, with your employees, to begin with.
HOWEVER, SHOULD ALL OF YOUR STAFF BE INFLUENCERS?
In short, no. Choose employees who actually want to represent the brand, as this way the content they produce will be genuine and trustworthy.
Also, consider the influence some employees already have. Do they already have a good amount of followers? Are they active online? Do they post controversial opinions (maybe avoid these!)?
TRAIN AND GUIDE YOUR EMPLOYEES
Now you’ve settled on a select few give them the correct support and guidance. Develop brand guidelines with things that they shouldn’t do, such as swearing. As well as this, give them the creative freedom to create attention-grabbing content. This may involve allowing them to have a few hours a month to take images or review campaigns, which will pay off in the long run.