Video is a must-have for recruiters
Video marketing and content production are both things you should absolutely consider as part of your recruiting strategy. In today’s blog, we look at six of the main reasons to develop and implement a video-focused, content-driven recruitment strategy. An absolute must for attracting, and in some cases pre-qualifying, top talent for your available role or roles.
Long story short: Video marketing engages and attracts the right talent faster and more effectively than anything else.
Do you really need a video for a recruitment strategy?
Put simply – yes, obviously. Even before Covid, 85% of all internet traffic came from the consumption of online video!
If you want to keep your brand at the forefront of potential candidates’ minds, you need to be creating video. Much in the same way you should be using video to sell your products and services to customers, you should also consider video marketing to sell your jobs to job seekers. Developing and implementing a comprehensive video-based recruiting strategy is a must for every company that wants to be successful at attracting and hiring top talent.
The digital talent gap we’ve experienced in Jersey recently means that talent doesn’t stay out there for very long. In order to win in the battle for top candidates’ attention, you need to stay on top of the leading recruitment trends and best practices – including using video in recruitment.
Still not convinced? Read on to discover top 6 statistics which prove the benefits of video marketing in recruitment!
6 reasons why video marketing should be part of your recruitment strategy
Developing a video-based recruiting strategy has many concrete and tangible advantages. Here are 6 key reasons why you should use video in your recruitment strategy:
Reason #1 : To stay competitive
According to Aberdeen’s talent acquisition research, best-in-class companies are 75% more likely to use video tools for employer branding which enables them to attract the attention of top talent much faster and easier. This means that if you want to stay competitive and be able to compete with other companies for the attention of the top talent, you simply have to implement a video strategy.
Reason #2: To save money
Aberdeen’s talent acquisition research also reported that companies with video interviewing tools in place are 2.7 times more likely to improve their cost per hire on a year-to-year basis, as compared with companies without such tools in place. In other words, using video interviewing tools will reduce your recruiting costs. Enough said.
Reason #3: To hire faster
Companies who use video interviewing improved their time to hire by 60% (Aberdeen). Did you know that top candidates stay on the market for 10 days only? On the other hand, an overwhelming 70% of companies need more than 30 days to process a new hire, according to LinkedIn. If you’re among them, you can definitely profit from using video interviewing tools!