Developing a video-based recruiting strategy has many concrete and tangible advantages. Here are 6 key reasons why you should use video in your recruitment strategy:

According to Aberdeen’s talent acquisition research, best-in-class companies are 75% more likely to use video tools for employer branding which enables them to attract the attention of top talent much faster and easier. This means that if you want to stay competitive and be able to compete with other companies for the attention of the top talent, you simply have to implement a video strategy.

Aberdeen’s talent acquisition research also reported that companies with video interviewing tools in place are 2.7 times more likely to improve their cost per hire on a year-to-year basis, as compared with companies without such tools in place. In other words, using video interviewing tools will reduce your recruiting costs. Enough said.

Companies who use video interviewing improved their time to hire by 60% (Aberdeen). Did you know that top candidates stay on the market for 10 days only? On the other hand, an overwhelming 70% of companies need more than 30 days to process a new hire, according to LinkedIn. If you’re among them, you can definitely profit from using video interviewing tools!

With today’s record low unemployment rates, most of your potential job candidates are already employed. These candidates won’t visit job boards or your career site, so social media may be the only way to reach them. According to findings by Impact, social videos generate 1200% more shares than text and images combined. In other words, if you want your passive candidates to see your company’s social media posts, include a video in them!

If you want to make your job postings stand out, there is a simple way to do it – turn your job description into a video! If you include a video in your job posting, it will attract more attention, views, clicks and most importantly, convince reluctant talent to apply. Job postings with video marketing are viewed 12% more than postings without video and have a 34% greater application rate, according to research conducted by Career Builder.

Today, millennials are expected to overtake baby boomers in the workforce as their numbers swell to 73 million and boomers declined to 72 million. These new generations have different preferences and habits, which you need to take into account in order to recruit them. A recent Oath Video Content Preference study confirmed that millennials consume more online video than any other audience. When making a purchase decision, 4 in 5 millennials look for video content as a form of research, according to Social Media Today These statistics clearly show why you simply must use a video in recruitment.