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In-house marketing VS marketing agency

Nicky Bartlett
August 19, 2020

Your business is growing and you need to set your brand apart from all your competitors, which leaves you with a critical decision to make: Should you hire an in-house marketer to join your team or should you hire a marketing agency?

Every burgeoning business, no matter how big or small, reaches the point where they have to start growing their brand alongside their profits. Sure you could expand your team and hire an internal marketer. You could probably find someone with specialised knowledge if you have a niche business, but remember they will also come with a bigger price tag! A new employee will be on site and at your beck and call, but that means everyone else in the office has access to them too. So very quickly your once dedicated marketing employee, will be roped in to helping other staff members with dozens of smaller tasks whilst at the same time will cost you more than the services of an entire marketing agency!

Have a look at just some of the reasons why outsourcing to a marketing agency will be in your favour and less of a headache!:

Outsourcing to a marketing Agency:

 

Team of experts

Unlike in-house marketers, an agency has a vast range of expertise with a team who specialises in different areas. They have a deep pool of experts who have the bandwidth to handle all the channels, like  SEO, content, social media, branding, and paid ads.

Trends and tools

An agency invests a lot of time tracking the latest marketing trends and has access to the latest software. By hiring them, you will have access to all this knowledge and their technological tools, which a single employee is unlikely to have. Performance-driven agencies use analytical reports, data, and software to target the right offers, to the right customers, at the right time.

Creative ideas

Often with in-house marketers, comes ‘groupthink’. This is when a particular idea starts dominating ideas to the exclusion of others – this kills innovation. Thanks to the diversity in an agency, this is highly unlikely to happen. Fresh eyes, some brainstorming and new blood can bring a tired campaign back to life.

No distractions

Hiring an agency means you are hiring a team dedicated completely to the cause. So when your in-house marketer is getting pulled in all directions when they meant to be focusing on your campaign, an agency will have dedicated staff prioritising your marketing needs.

The CMO Spend Survey reflected that the average marketing expense budgets are 10.5% of the companies revenue. That should guide you on what you should be investing in either an in-house marketer vs outsourcing to a marketing agency.

At the end of the day, you have to look at who you have on your existing team and if hiring an in-house marketer is going to be worth it, in the long run. Or if its wiser and less hassle to leave it to the experts, like Image Matters, who have all the resources to punt your brand.

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